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The 18 Immutable Laws Of Corporate Reputation Ronald J. Alsop

The 18 Immutable Laws Of Corporate Reputation

Ronald J. Alsop

Published January 1st 2006
ISBN : 9780749445713
Paperback
320 pages
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 About the Book 

Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad reputation, how to measure reputation andMoreWall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad reputation, how to measure reputation and nurture a good one.